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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono
Publisher: Scranton, Pennsylvania HarperBusiness

Serious creativity: using the power of lateral thinking to create new ideas. His lateral thinking strategy and six thinking hats have made him a household name in creative thinking circles and he is probably the most prominent leader in this field. Edward De Bono says all of this is possible This is the essence of lateral thinking, a term he invented. And he would point this out as evidence that we fear the judgment of our peers, and that we're embarrassed about showing our ideas to people we think of as our peers, to those around us. Serious Creativity Edward DeBono. What if creativity could be learned, or your existing creative skills practiced and improved? This is when using creativity techniques like Random Input can be helpful. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono 1992 1st HarperBusiness 345 0887305660,9780887305665. Using the Power of Lateral Thinking to Create New Ideas.. At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't). Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward de Bono - Find this book online from $0.99. New TED Talks are released every weekday. Here are some interesting ideas; what if creativity was a logical, analytical process? The principle behind the technique is that the random word can trigger new ideas or new directions in relation to a concept for which you want to generate more ideas. Edward De Bono is a well known author and international authority on teaching creative thinking. New York: Harper Collins Publishers Inc. In situations like this, it can be difficult to break out of your normal thinking patterns and come up with truly new, creative ideas.